The framework behind 2,000+ published nonfiction books, applied to your content. In the next few minutes, you'll define your North Star — the same process our authors invest $44,000–$56,000 to experience.
We're applying the Scribe Method to your content
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Not a demographic. Not a market segment. One real, specific human being. Someone you know — or could describe so precisely that we'd recognize them at a coffee shop.
Your Book Coach says: That's not specific enough yet. In the Scribe Method, your target reader needs to be one actual person you can picture. Not "entrepreneurs" — but "Sarah, a 38-year-old VP of Marketing at a Series B startup who's been told she should write a book but doesn't know where to start." The more specific you get, the more your book resonates with thousands of people just like them.
From The Scribe Method, Ch. 7 — Figure Out Your Audience: "Imagine you're writing to one specific person. This will help you stay focused and make your writing more personal and impactful." Being too broad results in unfocused messaging. Identify what challenges they face, what keeps them up at night, what they want to achieve.
"My reader is Mike, a 45-year-old construction safety manager who's tired of seeing the same hand injuries over and over. He knows gloves aren't the answer but doesn't have a framework for proactive safety."Your book is published and wildly successful. What single, specific event happens that makes you crack open a bottle of champagne? Not "sell a million copies." Something real, vivid, and achievable.
Your Book Coach says: Make it more concrete. The best champagne moments are specific events you can visualize. Not "becoming famous" — but "When a CEO I admire emails me to say my book changed how they run their company" or "When I get invited to keynote at [specific conference]."
From The Scribe Method, Ch. 6 — Figure Out Your Book Objectives: Your Champagne Moment is the single event that validates all your effort. Set achievable goals aligned with your primary objectives — not unrealistic fantasies.
"When I book my first speaking engagement because of the book" or "When I land my first client who says 'I read your book — when can we start?'"Think about that one person you described. After they read your book, what changes for them? What problem does it solve? What can they do, believe, or understand that they couldn't before?
Your Book Coach says: Think about the transformation, not just information. The best books don't just teach — they change how the reader sees the world. What's the "before and after" for your reader?
From The Scribe Method, Ch. 6: Focus on reader value first. "What problem will my book solve for them? What knowledge or wisdom will they gain? How will they feel after reading it — inspired, motivated, or empowered? Will it offer them a new perspective?"
Be honest — there are no wrong answers. Your book should serve you too. What doors do you want it to open? What's the selfish reason and the unselfish reason?
From The Scribe Method, Ch. 6: Common objectives include: raising visibility as an expert, building credibility, attracting clients, securing speaking engagements, leaving a legacy, or inspiring transformation. "The more specific your objectives, the better your chances of achieving them. Avoid vague goals."
If you have a working title or subtitle — even a rough idea — share it. If not, that's perfectly fine. We'll suggest options based on your content.
From The Scribe Method, Ch. 19 — Picking The Perfect Title: A great title promises a benefit, targets your specific audience, or piques curiosity. Test it by imagining someone confidently recommending your book at a dinner party — if the title makes that easy, it works.
Examples: "Think and Grow Rich" (promises a benefit), "The 48 Laws of Power" (numbers for credibility), "Who Moved My Cheese?" (piques curiosity)Imagine your ideal reader just finished your book and loved it. They're at a party and someone asks "Read anything good lately?" What do they say? One sentence — natural, enthusiastic, in their words.
Your Book Coach says: Make it sound like something a real person would actually say. Not a marketing blurb — a genuine recommendation from one friend to another.
From The Scribe Method, Ch. 8 — Figure Out Your Book Idea: Create a single-sentence description your ideal reader would naturally use recommending the book. Focus on clarity and relatability — not impressive-sounding language.
Strong: "It shows you how to trade options easily — even beginners can make money."Combining your answers with your content analysis
Synthesizing your positioning...
The North Star Check (Scribe Method, Ch. 9): Your North Star aligns your audience, your idea, and your objectives. When all three align, every word serves a purpose. This step alone has shaped 2,000+ books.
A chapter-by-chapter outline built from your content. Our Book Coaches typically spend 4 calls building this.
The Book Roadmap (Scribe Method, Ch. 10): Phase 3 creates a detailed outline BEFORE writing begins. Each chapter serves a clear purpose, builds on the last, and maps to your stories and expertise.
Imagine the other 90%.